Google Analytics is an extremely powerful tool. It’s hard to image life without it these days. For us, it allows us to monitor activity on our website at a macro or micro level. It can give us insight into how well our website layout is performing or perhaps measure the success of a blog post. The scenarios are endless. Our favorite information on Google Analytics is related to visitor counts, content that is being viewed, where people are coming from and bounce rates.
Google Analytics is a free product that only requires a Google account. The only cost involved is having someone install the analytics code into your HTML. Of course, we can do that.
Knowledge helps you make better decisions. After a month or two with Analytics you’ll start asking how you ever lived without it.