Design | 08.20.2014

3 Advantages of Responsive Web Design

In today’s digital age, more and more people are using mobile devices like tablets and smartphones to access the internet. As more consumers are using these devices to shop for products and services, it’s important that businesses utilize responsive web design. With responsive web design, your website can reconfigure its content and images to fit the screen of any electronic device. When customers are viewing your website on a mobile phone, they will have the same flexibility and user experience as someone using a desktop. Here’s why all businesses should apply responsive web design to their website.

Increased Accessibility

Tablet and smartphone sales continue to rise, so you can expect your website to receive more of its traffic from these devices. As previously described, a responsive website adjusts it content and images to fit the screen size of any device. With responsive web design, a website is easily accessible from any kind of electronic device.

Enhanced User Experience

The increased accessibility brought on by responsive web design leads me to this next point. Because responsive websites adjust to any electronic device, your customers won’t have to struggle with making your website’s text and images fit their screen. On unresponsive websites, users have to zoom or shrink the content and pictures, making it difficult and inconvenient for them to read and navigate the site. This experience will frustrate customers and cause them to leave a site to move onto a competitor’s site. Responsive web design will prevent this and decrease the website’s bounce rate. With your website automatically adjusting to the user’s screen, he/she will have a successful experience on your website and most likely buy your product or service.

Easier to Maintain

Responsive web design is recommended by Google because it allows companies to use one URL for all devices. You won’t need to spend more time and money to create a different URL for mobile devices. When you wish to update your website, simply update it on one platform to update them all. This not only makes your website easier to manage but also it benefits your SEO campaign. If you had separate sites for smartphones and tablets, you’d need to run separate SEO campaigns for each device. Instead responsive web design allows you to optimize your content and keywords using one URL. It also makes your content more shareable on social media networks because it can be easily read from any device.

If you haven’t already made your website responsive, it’s important that you do so to drive more customers to your business. To get the most out of your website, consider hiring a professional web developer to help you. Jordan Crown is a Seattle web design company that creates responsive websites using WordPress. Here you’ll find a team of experienced designers and developers who will creatively optimize your site.

So what are you waiting for? Maximize your website’s potential today!