Marketing | 02.23.2015

The Most Effective Ways to Increase Website Traffic

Increasing website traffic is a hot topic for business owners who are looking to get more clients interested in what they have to offer. There are endless ways you can promote your website and your business to a large online audience. Here are some of our favorite ideas for getting more traffic to your website.

Provide Valuable Content

One way to increase site traffic is to become an expert in your industry by publishing content that is relevant to your business.   Start a helpful blog, publish a free e-book and offer up your own tips and advice on social media. Promoting new content and regularly commenting on relavant industry conversations on LinkedIn, twitter and Facebook can help promote your site and increase traffic. When you work to build community in your industry and provide helpful, useful information that others are looking for, it will really help drive traffic to your site.

Use Effective Calls to Action

A good Call to Action, or CTA, is a must for increasing traffic. Using strong CTA’s on all social media posts, blog posts and on each page of your website lets people know that you have something to offer and makes it easy for them to find it. A good CTA should include clear instructions for the next steps. Statements like “Sign up for our email list here” or “Download our free whitepaper” along with a large button for users to click makes it easy for users to sign up for a subscription or learn more about your services. Giving people a reason to visit your site is a great way to increase your visibility and it gives you the opportunity to collect information about potential leads when visitors sign up for something from you.

Have a Great Website Design

It sounds basic enough, but too many business owners place all of the focus on increasing website visibility through SEO and other methods without putting enough thought into the overall design. There are plenty of things you can do to increase traffic, but they won’t be effective unless you have a solid website that is worth visiting. A site that is well designed and easy to navigate will encourage visitors to stick around and  utilize your services. Instead of trying to create the perfect design yourself, considering hiring a professional website company. Working with the pros means that you can get a professional, optimized design that will attract the right types of visitors to your site.

Your website traffic strategy should be something that is constantly evolving and adapting with the business. You may find that some strategies work better than others at certain times of the year, while other approaches are more effective at other times. Make note of what works for your business and what doesn’t and take the time to try out new features and different types of functionality.  Taking a multi-faceted approach and sticking with it in the long term is the best way to increase your site traffic and get the results you’ve been looking for.

Share Your Story

What are your favorite ways to increase site traffic? Leave your tips in the comments section below. Interested in a new website for your business? Contact the responsive web design experts at Jordan Crown to learn more.