Marketing | 12.02.2014

FaceBook Vs Twitter: Which One is Right for Your Business?

Social media marketing offers some of the most effective and fastest ways of reaching your target customers. Facebook and Twitter are two of the most active social media communities in the world, and they each have their own advantages and disadvantages for business owners. When it comes to Facebook vs Twitter, do you know which one is right for your business?

Facebook Business Pages: Spreading Your Message with Strong Brand Awareness

A Facebook company page can be a highly effective way to promote your brand. With a growing user base that includes an increasing number of senior citizens and other previously non-traditional users, Facebook was one of the first social media platforms to help businesses develop more meaningful relationships with customers. Through the creation of company pages and the ability to “Like” their brand, products and services, there some great opportunities for business owners that want to engage customers on Facebook.  It’s not perfect, however, as relying on Facebook for marketing your business can be time consuming and difficult.  If you focus all of your time and energy on Facebook to find new customers, you’ll be  missing out on reaching Twitter’s fast-growing user base.

Twitter Offers Long and Short Term Benefits

Twitter has experienced tremendous growth since it’s launch six years ago. Twitter users now include people from all over the world, of all ages and backgrounds. While paid advertising can be a great way to reach a huge audience, you can be just as successful with a well-managed Twitter feed for your business. Twitter is a great platform for giving a quick pitch to potential customers, and it’s easy for those customers to pass your message on through retweeting and favoriting your tweet. For many business owners, it can be much easier to build up a large audience base on Twitter in a shorter amount of time than on Facebook.  By publishing short, topical messages that make an attention-grabbing statement, business owners can easily generate interest in and attention for their brand.

When it comes down to Facebook vs Twitter, consider both your long-term and short-term goals with social media marketing. Choose the approach that best suits your budget, your product or services and your message. By best leveraging the most popular social medial platforms for your business, you can achieve positive results.

What are your thoughts on Facebook vs. Twitter for business? Please share your experiences or thoughts on the latest social media marketing techniques below. Looking for a new custom website design to help promote your business? Contact the team at Jordan Crown to learn more.