Design | 02.10.2015

Tips for Planning a Website Redesign

Are you considering a website redesign this year? Revamping the design and content for your website is a great way to relaunch your services and to bring new attention to your business. Whether you are interested in adding new functionality like ecommerce and social media, or are focused more on developing a standout design, there are some things you can do to streamline the process. We’ve put together some helpful tips for the most effective website redesign projects.

Take a Deep Dive Into Your Current Site

Before you start thinking about what features and design elements you want in your new website, take a look at your current site. What do you like and what don’t you like about your website?  Does the navigation make sense and can the content be easily viewed on a mobile device? When you take a closer look at what you already have, it can help narrow down what you are looking for in a new site design.

Think About Your Online Goals

It’s important to think about why you want a new site and to solidify your goals. Perhaps your number one goal is to increase web traffic or to enable customers to make purchases directly from your website. No matter what your goals are, it’s important to define them before proceeding with the design or implementation of a new website.

Consider the Competition

A great way to determine what to include in a site redesign is to look at what the competition is doing. Your competition can be a helpful source of inspiration. Take a look at what things you like and think about how you could incorporate similar concepts into your website.  Looking at what others have done and how they approached certain elements of the design can be really helpful when you are thinking about your website.

Develop a Website Redesign Strategy

Once you’ve identified your goals and evaluated the competition, it’s time to start shaping your design strategy. A good website strategy outlines all of the details and elements of your redesign project and shows how each step will be carried out. For the most effective redesign, make sure that your strategy includes ways to promote consistent messaging and branding, and that it takes into consideration important elements like responsive web design and social media integration.

Need Help?

If you want to save time and get the most out of your website redesign budget, consider hiring a professional web development firm to manage the project for you. Working with the right team ensures you’ll get the best content, images and user functionality for your customers.

Have you recently launched a new site design?  Share it with us and include your tips for carrying out a successful redesign project below.

Interested in taking your website to the next level with a fresh look and increased functionality? Contact Jordan Crown today.