Marketing | 03.16.2015
How to Market a Website Launch
For a new business website launch, the first thing you want to do is show off your fantastic new design and layout to current and prospective customers. Having a website that has been fully tested and designed to meet your business requirements is just part of the equation. To really get the most out of a new site, you need to think about your marketing approach. We’ve put together some helpful tips to help you carry out a successful website launch.
Get Ready to Go Social
Prior to your official site launch, make sure that your business social media accounts are set up and linked to your website. Be consistent with all social media branding by using official logos, high quality images and descriptive content for each profile. The key to getting the most out of social medial marketing is to be organized and consistent in your approach.
Create a content marketing plan with a calendar of what you’ll post and when. Having several posts set up and ready to go ahead of time in draft mode can ensure consistency throughout the launch process. For email marketing, make sure that you have a solid contact list and a great message crafted ahead of time. Including a motivating call to action (CTA) and compelling copy in the email will help encourage readers to visit you.
Offer Incentives or Promotions
To encourage others to check out your new website, offer special incentives for signing up for your mailing list or create a contest with a prize for visiting the site. This is a really effective way of getting people’s attention and it can help drive new visitors and return customers to your new site.
Advertise your promotion via an email announcement or post it on social media accounts for even more exposure. Leveraging all available marketing channels and offering a reason to check out your website will help the largest possible audience connect with you.
Make it Public
To make sure everyone knows about your new website, create a list of appropriate media outlets, local news sources, industry bloggers and technology professionals to contact about your launch. Crafting an official press release for this purpose can be helpful when you need to quickly get the news out to a large network.
To get the largest reach, consider signing up for an online press release service that allows for geographic targeting to increase your chances of hitting the correct demographic. While these types of services can be somewhat expensive, they can also be a great marketing tool when used correctly.
Your website isn’t complete until it’s been officially launched and marketed. Creating a sound marketing strategy will help you get the most out of your new design and functionality. Make sure that your current and future clients are excited about your new website by being prepared with a smart approach – you’ll be impressed with the results!
Need a New Website?
Are you looking for a new website design that exceeds your expectations for design and functionality? Let Jordan Crown create a responsive website designed to attract the right types of customers for your business. Contact us today to learn more.