Marketing | 04.09.2015

twitter + Google: What Does it Mean for Your Business?

The news about a twitter + Google partnership has many users wondering how it will affect their social media strategy.  While no one knows the exact details of this new friendship between the giants of search and social, we do know that Google now has real-time access to user’s tweets.  Instead of simply crawling twitter for content and presenting older results, Google will now show tweets in real-time, right along with their normal search results. This gives business owners some interesting new marketing opportunities that they should definitely take notice of.

Real-Time Marketing

One of the biggest advantages of this new partnership is that having tweets indexed live in search results offers real-time marketing opportunities for those who want to expand their online exposure beyond just their twitter Followers. To take advantage of these new opportunities, businesses should consider their tweets to be just as important as any other online content that they produce.  Using content optimized with the right keywords with impactful calls to action will help tweets show up more often when potential customers search for services or products like yours.

The Risks

There are a few risks that business owners should be aware of when it comes to the Google and twitter partnership.  First, real time exposure of tweets in search results means that anything you put out there will be instantly searchable and potentially viewed by a huge audience.  Your tweets will no longer be restricted to just your followers.  If you say anything that puts your company in a negative light or that is politically insensitive, it could end up showing up in the search results for your business for many years to come.  Make sure that you take care when tweeting – you never who will be reading it down the road!

By properly leveraging the power of Google’s search capabilities and indexing with twitter’s marketing capabilities, you’ll be able to expand the reach of your business to an even larger audience than ever before.  Make sure that your business tweets contain helpful information and calls to action that will get the attention of potential customers, and maintain a consistent publishing schedule.  Taking advantage of this new opportunity to get your tweets out to an even bigger audience than before can really help your business get noticed.