Popular Business Website Design Trends for 2015

Website design is always evolving to meet the changing needs of our technology and our surroundings.  So far in 2015, we are seeing some clear business website design trends that are changing the world of web development.  If you want to make sure that your business website is among those that get the most attention this year, then check out our list of the top trends for websites in 2015.

Responsive is key!

Today’s websites have to look great on every screen – no matter how big or how small.  Responsive website designs are created to be incredibly flexible, automatically resizing on load to provide the same experience across all screen sizes.  Having a responsive website also means that you don’t have to maintain a separate “mobile” version of your website as in the past, making it easier to update your pages.

High quality images matter

Forget about those free generic stock photos and images that cluttered up websites in the past.  The most popular websites today use professional quality images and graphics that are designed to get you noticed.  Don’t let your photos and graphics take away from your professional image.  Consider investing in professional photography or purchasing high quality images that are licensed for use on your website from sites like Shutterstock or Getty Images.  There are also different kinds of charts and infographics that you can purchase, or you can hire a graphic designer to create customized materials just for your website.

Reduce clutter for a more streamlined user experience

Today’s best websites offer a simple user experience, clear and concise content, and attractive and eye-catching graphics.  Utilizing fewer pages and creating longer pages that are designed to be scrolled through makes it easy for visitors to read your content on a smartphone or tablet.  Reduce clutter by taking out unnecessary images and buttons and consider using a “hidden” menu design to further simplify the layout.  Having a streamlined design that delivers the same great experience on any device is the key to impressing your visitors and attracting more people to your business.

Interested in learning more?

Whether you are just starting out with your business or are interested in revitalizing your current website, it’s time to get on board with the latest trends in impactful, responsive website design. To take advantage of the most popular website design trends for your business, contact the experts at Jordan Crown.

Discussion

  1. Typography is another trend: Google Fonts offers free typographies that can give your site better optics, enhance navigation, and help you stand out from competitors. Also consider increasing space between letters particularly when using all caps. I always try to ingrate cool typography to all my clients website design. It add an extra spark.

    Reply
  2. Another trend is a mindset change about what a brand’s website is for. Brands that view their websites as publishing platforms and consistently add quality content for their audience/s create more opportunities for themselves when it comes to engagement — and all the additional web traffic sure doesn’t hurt when it comes to leads and sales!

    Reply

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