Search engine optimization has been through some big changes in the last year, and many business owners have found new and interesting challenges to overcome when promoting their website. Gone are the days of keyword stuffing and other methods used to try and become #1 on Google. Today, it takes more to build and sustain an online audience. We’ve put together some of the easiest and most effective website optimization tips that can help your site reach the right audience.
How to Optimize Business Websites:
1. Create impactful headlines, titles and Meta descriptions.
Choosing the right headlines, page titles and Meta descriptions for your pages still has a big impact on how the search engines rank your site. Including a few keywords and other content that is directly related to your business is the best way to maximize exposure, but just be careful not to overdo it.
2. Don’t skimp on quality content.
The changes that Google has made have resulted in an increased need for quality content versus just publishing a huge quantity of keyword-heavy content. Choosing content that includes a mix of helpful information that is carefully balanced with related keywords is what you need to be noticed. Adding a company blog, how-to section or resources page can be a great way to draw more attention to your site while also providing helpful information to your visitors.
3. Don’t forget to optimize images!
Optimizing the images in your website with carefully chosen titles, captions and descriptions can be an added boost for your website and can help increase visits. For the best results, make it a practice to always optimize images for your site.
4. Develop a strong CTA
Every page on your website should have a clear Call to Action (CTA), which makes it easy for visitors to your site to take the next step and become customers. Make sure to include a “Contact Us” button, phone number or email link that is easily visible so that customers can easily get in touch with you to ask a question or place an order for your products.
5. Keep your site fresh and full of helpful, relevant information.
The real key to website optimization in today’s competitive marketplace is to keep your website design and content fresh and frequently updated with new features and information. Providing valuable content that is helpful and interesting to visitors is the most effective way to get the highest search engine rankings and will also help turn more of those visits into sales.
What steps have your taken to optimize your website? Share your tips and experiences below! Looking for a new website design that will help grow your business? Contact the team at Jordan Crown to learn more.