How we organized vast content to be digestible, engaging and easy to access.

About the Organization

NAES is an independent energy services company that works in the power generation, oil & gas and petrochemical industries. The heart of their mission is to improve and optimize the energy facilities that they serve.

Key Objectives

  • Increase online traffic
  • Simplify complex content
  • Stay on the bleeding edge for their industry
  • Increase visitor engagement

Project Requirements

  • Responsive web development
  • WordPress CMS
  • Multiple audiences

Boiling it Down

Like many larger organizations, NAES had a lot of important, but complex content on their website. To accommodate this, we had to figure out how to have all of the necessary information present, without overwhelming or confusing visitors.


Keep reading to see how we accomplished this.

Establishing Precise Navigation


Before creating a rock-solid website, it’s important to ask big questions around the overall structure of the website.


We put a good amount of thought into their services so that each audience group knew where to go.

We created a resource hub that could house all of their newsletters, events and press releases.

We made sure that a high-level content strategy was in place before we started laying bricks.

Honing in on Key Content Pages

As part of our power plant web design process, we flushed out each of the core content pages with individual wireframes. Here are few sample wireframes for services and resources.



Services Landing Page

Individual Service Page



Resource Hub

The resource hub – titled communications – needed to house the NAES blog, newsletters, case studies, events and press releases.

We architected a robust landing page that would lead the visitor into the resource category they were looking for.



Putting it all Together

With a solid plan in place, we put everything together with a top-notch, professional website design that matched NAES’ branding guidelines and represented them well.

Here are a few key screenshots. For more, click here to visit their new website.







Working with NAES has been an honor. We’re excited that we could be part of their marketing journey and look forward to a continued partnership.


More About Jordan Crown

We exist to create beautiful websites that are easy to manage and work great on all devices. We work inside of many verticals including construction, real estate, non profit, services and consulting.


Visit our Clutch profile and read some of our 35+ extensive client reviews. Discover why Clutch awarded us the #1 leading web design company in the Seattle area for 2017.

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