Attractive Services Pages
In consulting, it’s very important to clearly spell out the details of your services. In particular, prospective clients want to hear some of the how with your firm. Talking about results without getting into your strategy can leave prospects wondering if you can really get the job done.
When talking about your services, consider:
- Including stats for past client work (i.e. 25% operation cost reduction)
- Weaving in related case studies and testimonials
- Integrating inquiry forms directly on your service pages
- Using icons to make your service lines easily readable
- Including related blog posts in your content to establish thought-leadership and credibility
Let’s face it: without your people, your consulting business simply can’t operate.
Consulting companies, perhaps more than other companies, should really invest in their staff photos and bios.
Your clients and prospects are going to be spending a lot of time with your team members so don’t cut corners on the introductions.
“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”
– Dee Hock, Founder of Visa
Two words: Thought Leadership.
As a consulting company, it’s imperative that you can speak with authority when it comes to the services you provide. It’s equally imperative that you do so on your website. Without free resources such as blogs, ebooks, or white-papers, prospective clients won’t know if you’re the real deal or not.
Consider the following resources for thought leadership:
- Blog posts that are helpful to your niche market and demographic
- eBooks – essentially longer blog posts in PDF form (consider requiring an email address before letting the user have access)
- Webinars and recorded speaking events
- Thoughtful white paper reports that are relevant to your audience / market
Values / Philosophy
Perhaps more than anything, consulting prospects are looking for a firm where there’s a philosophical match. They want to work with a company that will understand and appreciate the way they do business; while at the same, time providing healthy and disruptive challenges.
What are your core values? Spell them out on your firm profile page.
What gets you excited? Weave these things into informative and engaging case studies.
What’s your firm’s tone and personally? Look for a cohesive voice when you’re writing website content so your prospects can get to know your demeanor.