Attractive Services Pages
Oh, I didn’t know that you did that!
Do your patients know all of the services that you provide? Make sure they do by crafting well-written, comprehensive services pages. Remember, there may be many of your patients that would consider you for another treatment or service if only they realized it was available.
Along with comprehensive service content, consider including:
- Booking/scheduling information
- Past patient testimonials
- Pricing information
- Related providers
- Location and appointment tips
Your providers and support staff are your business. Your people make all of the difference. May sure to invest in quality photos and put your best foot forward with helpful and interesting staff bios.
“Working with Jordan Crown on our website was such a wonderful experience! The team took our vision and transformed it into a website that has by far exceeded our expectations. Our previous website did a poor job of conveying our story and what we had to offer; but now, not only does it do that, it’s easy to use and navigate from a patient and administrative perspective. The entire process was so easy and enjoyable; I will definitely be coming back to Jordan Crown for my future design needs!”
– Tulsi Rao, Marketing Director, Orthopedic + Fracture Specialists
Helpful Healthcare Resources
Build trust, credibility, and loyalty by creating free resources for your patients and prospective patients.
Why? Well, when you do this, you’re establishing a relationship and creating brand familiarity with your patient. They appreciate the helpful resources you provide and in-turn, they remember you when they need a particular service.
Consider the following:
- An informative blog with regular updates
- Resource libraries for medical conditions
- Payment reference tables
- Healthy living articles
As you’re thinking through your healthcare website, make sure to include information about your organization and your values. Many patients these days are looking for an overall experience when it comes to healthcare… more than just mechanically helping them with an issue.
Are you involved in the community? Talk about it. Do you have a particular way that you serve your patients? Spell it out. Do you have guiding principals that affect your staff’s day-to-day decision making? Don’t be shy!
When it comes to introducing yourself, your bio pages can build credibility and add a personal touch. Always remember to keep your content, even in this area, focused on what your patients’ needs and desires are. This is a tender balance, but it’s very important.