If you fail to plan, you are planning to fail.
– Benjamin Franklin
When it comes to your company or organization’s website, planning and forethought are crucial. At Jordan Crown, we provide the following website planning services:
- Comprehensive feature discovery
- Goal setting and analysis
- Competitive analysis
- Brand discovery
Think of wireframes as “blueprints” for the individual pages and layouts for your website. In the same way that you shouldn’t start building a house without blueprints, you shouldn’t build a website without solid wireframes.
Wireframes allow you to iterate quickly.
The goal is to focus on function instead of form so that you can nail down the particulars for each page. Later on in the design phase, you can hone in on the aesthetics.
“Jordan Crown exceeded our expectations on process, design and customer service. Our beautiful, easy to navigate website came in on time and on budget. The Jordan Crown team is not only talented, but great human beings which makes working with them a delight. We look forward to collaborating again.”
– Pam Folsom, Marketing & Communications Manager, SCJ Alliance
When it comes to aesthetics, the goal is a professional, digestible and engaging design. Here are a handful of guidelines that we put into practice at our web design firm:
- Focus on first things first. Don’t miss the point with the peripheral.
- Pay attention to existing brand standards for brand cohesion.
- Spend the time needed to pick the perfect typography.
- Compelling content is just as important as good design.
- Break down content with powerful imagery and targeted icons.
Remember, a good design says something. It tells your customers and prospects that you care. It tells them that the time and forethought that you’ve put into your marketing is the same kind of gusto you put into your product or service.
After you’ve walked through a comprehensive planning, wireframing and design process, development generally just hums along. At this point we have a solid plan and can avoid having to rework anything major.
The key to our development success? Pick a platform and become an expert. In our case, we chose to exclusively specialize in WordPress web development a few years ago.
If you decide to work with us, know this: managing your fast and secure website will be a positive experience. But don’t take our word for it.