Digital Strategy
A customized approach to online marketing.
From market research and analytics, to user analysis and conversion rate optimization, we provide a full range of digital strategy services designed to enhance your website marketing efforts.
Research
In order to get the right answer you have to ask the right questions. The more you understand your business, your market and your customer, the better you’ll do at creating a compelling website.
- Customer Profiles
- Competive Analysis
- High-level Goals
- Sales Process
Information Architecture
Simply put, if you mess up on your navigation, you lose. You can have a stellar website but if your customers can’t find what they want, a slick website won’t keep them around.
- Site Structure
- Naming and Labeling Schemes
- Best Navigation Practices
Powerful and Simple Messaging
Let’s face it. People are tired of fluffy marketing. And they don’t have time to waste. Your messaging has to be simple and consise – easy enough for a caveman to understand: “Website Good”.
- Headline Analysis
- Content Optimization
- Content Audit
User Engagement
Utilize the ideal blend of clean, functional design elements and relevant content to make it easy for the right types of visitors to both find and engage with your brand.
- Engaging Content
- Social Media Integration
- Lead Generation
Conversion Rate Optimization
“You can lead a horse to water, but you can’t make him drink”. Well, that’s true, but you can definitely encourage him. With a well optimized site you’ll make it easy for your customers to buy products, register for services, and generate more leads.
- Conversion Tracking & Setup
- Landing Page Architecture & Setup
- Adwords Consulting
Big Picture Analysis
What does a “Win” look like for you? We want to know so we can partner up with you on your goals. We like to ask a lot of questions, take lots of notes and target the items that make the biggest impact. Period.
- Long-term Vision Analysis
- Brainstorming
- Defining Success
Ready to Get Started?
Let’s talk about your project. Contact us today and we’ll get the ball rolling!